Ever dream that you had your own radio station where you could call the shots and play whatever you feel like?

Dream no more. Now, thanks to Listener Driven Radio you and your fellow listeners can call the shots. All you have to do is click to pick your favorite songs via your mobile phone, your local station’s website, Facebook, Twitter, Myspace, Friendster and more than 80 other social networking sites.

For terrestrial radio station owners, LDR is groundbreaking software that empowers listeners and consumers to become programming collaborators, fostering loyalty via real time interaction. Listeners can access a radio station’s playlist via mobile or the station’s website and vote for their favorite songs. Input and voting from listeners directly affects the “waiting” time for the next spin of a song in the station’s playlist — playing more popular songs faster. The platform will automatically email and send an instant message to the listeners who opt in, informing them that their track is about to spin.

On December 31, 2009, Sarah McBride of the Wall Street Journal profiled Listener Driven Radio in an article entitled “For Radio Listeners, a Louder Voice.” She wrote: “Crowdsourced radio takes the concept of caller request lines and kicks it up a notch, with a voting element. While some radio stations allow listeners to vote for a top song, usually it’s just for a small portion of the programming, rather than the whole…In an era where radio audiences are increasingly measured by electronic recorders called Portable People Meters, which can track minute-by-minute listening, jumpstarting tune-ins has become crucial.”

With an initial rollout in the summer of 2009, Listener Driven Radio is quickly becoming a global sensation and rapidly expanding beyond its base of early subscribing stations and networks in France and the U.S. Following up on partnerships previously announced overseas with SMS New Media in Australia and others in the U.K., Europe and Canada — and the launch of Listener Driven Radio in the Asia Pacific Region — LDR recently partnered in the U.S. with Citadel Media.